Introduction

A premium home decor store conceptualised and developed by one of the most celebrated names in the Pakistan textile industry, Arshad Group, the brand Araish caters to all your bedding and home needs under one space.

CHALLENGE

Araish is a premium home decor store conceptualized and developed by one of the most celebrated names in the Pakistan textile industry, Arshad Group. The industry is competitive and to thrive, Araish wants to have a digital partner who can serve them well. The challenge here was to create a proper branding and digital marketing strategy which includes web design, social media management, media, SEO, inbound marketing, email marketing, etc.

OUR ROLE

  • The first goal was to revamp the brand’s digital presence by creating a business branding, logo, ecommerce website, social media presence and print collateral to drive potential customers.
  • The initial strategy was to increase the revenue of the business and in doing so create a cash surplus that could be invested back into the business.
  • Use the holistic approach to increase traffic to the ecommerce website, but also increase brand awareness and engagement.

RESULTS

  • In the first six months of the project, our marketing strategy for Araish paid handsome returns, increasing brand’s monthly sales by 40%.
  • In addition to this, organic website traffic has increased by 125% each month and the targeted SEO keywords are now in the top positions in Google’s organic rankings.
  • The strategic social media campaign enables Araish to reach target audience, drive leads and retain customers, ultimately turning them into brand’s evangelists.

Quick Facts