Introduction

Cross Stitch is one of the finest retail brands in the country specializing in fabrics and prêt. The brand spun its identity from the classic cross stitch technique and evolved it to create limitless, beautiful designs rooted in the ancient art form.

CHALLENGE

To create a user friendly website showcasing the vast range of designs and collections the brand has and to provide a robust website which can assist the brand in achieving sales target hence meeting the forecasted sales online. A strong brand persona online with ToM recall, high-end designer wear brand association and brand voice was required.