In 2017, Starbucks opened its first largest Starbucks Reserve Roastery in Shanghai China. The astounding thing was it was the first Starbucks to offer immersive in-store augmented reality experience.
The VR and AR market is expected to generate a revenue of $150 billion by the year 2020 with VR bringing $30 billion and AR bringing $120 billion.
Zara, the ultimate fashion store is known for its good, stylish clothes and has stores all around the world. However, the store is also known for long queues that are rather slow-moving.
Augmented Reality has been catching our attention for quite some years now. Every retail brand now the brand is moving to build an innovative image and provide consumers with the best possible technological experience.
Nike is living up to its tagline! The brand came up with its mobile app in 2016 and very recently added some very useful features in it, taking the game up a notch.
Here’s How L’Oréal is Using Augmented and Virtual Reality to Create In-Store Experiences
July 2, 2020
L’Oréal started out with one man making dye formulas and selling them to hairdressers. Currently, it has over 20,000 chemists making hundreds of products and stores operating in several countries.
Donut King, the Australian fast-food franchise, has brought in a very innovative in-store experience that not only benefits them but also attracts the customers.
Retailers are becoming more aware by the day about the use of technology for maximizing their presence in the market and enhancing the in-store experience for the customers.
Augmented Reality is bringing a revolution in the retail industry by introducing AR solutions for the most pressing concerns of the companies.
IKEA, a furniture retail company is making use of technology in such a remarkable way, making them a trendsetter.